About

An all-Venetian story

Franco De Vanna loved his job. For years, he proposed the finest and most exclusive fragrances of his time, such as the famous fragrances of Coty and Chanel, to select, later on, the best of the great brands of international perfumery.

Continuing a great artisan tradition, he personally made exclusive toiletries, such as face powders and lipsticks, for loyal customers, and successfully ran the Rialto shop until the heir, Sandro De Vanna, took over.

Entering the Franco Perfumery is a unique experience, because it means participating in one of the stories that have made Venice something absolutely unique in the world.

Sandro received from his father the legacy of a commercial and entrepreneurial passion that led him to restructure the perfumery and then to create the Ponte di Rialto perfume line, after several years of careful research and experimentation.

The deep knowledge of customers and their needs, the experience gained over decades of work in selecting the best essences, have contributed to the decision to directly produce new and exclusive fragrances, inspired by Venice and its unmistakable atmosphere.

Ponte di Rialto

Animated by the desire to satisfy loyal customers from all over the world, Sandro De Vanna has focused, with the Ponte di Rialto line, on the combination of “value and service”, offering products of the highest quality in fine packaging, combined with constant assistance to customers for the refills of precious Murano glass bottles.

The shop on the Rialto bridge summarizes and expresses these values ​​in the unmistakable elegant imprint of the Venetian tradition that characterizes it: the discreet elegance of the rooms, the refinement of the fragrances that are aspired to, the prompt and courteous welcome of the owner and his personal.

Entering the Franco Perfumery is a unique experience, because it means participating in one of the stories that have made Venice something absolutely unique in the world.

Buying their scents means sharing the emotion and charm that this city has had for centuries.

And a precious bottle of Ponte di Rialto is a memory that will last over time. Remembering Venice!

Exclusive Products

A fragrance purchased by Profumeria Franco is a combination of exclusivity and Venetian tradition, which has very ancient roots.

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