Why do we decide to wear a perfume? Why are we entering a perfume shop or connecting to the web looking for a particular fragrance?
The famous global brands are usually attracting common customers (but glamour addicted) on a specific brand, promoted with a continuous and intense publicity based on Hollywood’s celebrities and unusual atmospheres (most of all during festivities of last time of the year). Good noses from artistic and handcrafted perfumery are creating customized fragrances instead, for different customers with a lot of needs and motivations ignored by the big brands.
“Each of us”, Sandro de Vanna says, “is thinking of a particular customer with his own needs, that can’t be satisfied by mass perfumes.” Particular customers, with a clear lifestyle, who wants to say something about themselves and express their values, why not?”
Elegance, style, discretion and inner harmony, for example, are authentic values which someone may want to underline, and share with similar personalities too. Even if we are humans we can find and recognize each others with the sense of smell.
Otherwise, we may want to wear a perfume only for us, in order to react to a failure with a comforting fragrance, or to intensify the enthusiasm of a positive event, a personal success at work, a good relationship. We can find the “right” fragrances if we’re feeling something special or we want to make an unexpected present for a loved one. You need only to know who you can ask to.
“In our shop, Franco Perfumery, we love to understand the reasons why someone wants to buy a perfume, and we’re trying to satisfy sensitive and original customers who prefer an unusual and different kind of fragrance.” Sensitive and original customers, but also with a financial means, right? “Oh no, not necessarily. I’ve created a very good brand of perfumes, inspired to the different olfactive families, such as the Citrus Fruit one, with common and affordable prices. It’s the Eau Ponte di Rialto brand.”
It’s really a good idea, Sandro, to let everyone approach the world of handcrafted perfumery, even people who doesn’t want to pay a lot! We’re going to talk soon about this brand, Eau Ponte di Rialto, remembering now the six options available: Citrus fruit, Amber, Basil, Floral, Juniper, Musk.