A good perfume is a matter of family, too?

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Take a bottle of Elixir Ambre d´Or Exclusive Eau de Parfum from our “Franco’s Perfumery”, admire his packaging, enjoy the golden tones of the precious liquid inside, extract sweetly the top and start to breathe in, slowly. What do you feel? At the beginning you can smell something of the so-called “top notes”, which give you a first impression and influence the choice of buying or not the perfume.

We’re talking later about these “scents”, because every perfume reveals itself in some way, thanks to a sequence of feelings which let you enter in his “world”. But now it’s time to introduce you, first of all, at those possible worlds of a perfume, technically called “olfactory families”.

Sandro de Vanna is informing us, in fact, that knowing the ingredients of a perfume it’s important but it’s not enough: “the only list of elements doesn’t allow to capture the real nature of them. It’s important to recognize the main character in a perfume, in order to define his personality and understand his emotional message, and this message belongs to the olfactory family.” And the dominant character belongs to an accurate family.

So Elixir Ambre d´Or belongs to the olfactory family Fiorita, or floral, the classic feminine fragrances’ family, those who include more of the half of feminine creations. But the real secret of the charm released by this fragrance is the particular mixture with ingredients belonging to other olfactory families, such as Chypre.

Our Elixir Ambre d'Or

Our Elixir Ambre d’Or

The enchanting fragrance which will become “your” perfume can be born from the expert mixture of the ingredients of other olfactory families, and it represents not only an identity, but also something deeper, connected with personality.

“Here is the biggest challenge for a perfumist: being able to mix ingredients form different families to create unforgettable feelings on customers’ sense of smell” admits Sandro.  Those feelings recalled by Elixir Ambre d’Or!

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About The Author


Sandro De Vanna

Sandro de Vanna è il titolare di una profumeria tipicamente veneziana, fondata più di ottanta anni fa: la Profumeria Franco di Venezia.

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