Unique packaging for unique customers

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If you talk with Sandro de Vanna about his art of selecting and producing fragrances you can enter into a special  world.

In the previous article Sandro revealed us a lot of topics, each of which could entertain us for long. After almost forty years of work Sandro has an outstanding experience of the perfume industry and its main characters, and he directly knows most of them.

Thanks to his experience, of course Sandro has got a personal idea of his activity, but he’s also aware of being the indirect successor of a really ancient art (we’ll talk about it) that started to change with the beginning of consumerism, and with the first of “big noses” of the 1900s, François Coty, the promoter or the modern industrial perfumery.

“He was a marketing man, before becoming a great perfumist!” Sandro says. According to Coty, a perfume, as well as the nose, has to attract the eye: for this reason the package – today we’re saying packaging – has a big role in the relationship with customers, capturing his attention. So, Coty started to propose his perfumes in refined bottles made from prestigious glasses, such as those of Baccarat and Lalique. This was a real revolution! A perfume was produced in series, even if sometimes limited, and people could buy it in the famous Parisian Passages, such as the Galeries Lafayette. In this way perfumes have become accessible to the rich and the middle-class clientele, and it was no more a privilege of the ancient nobility.

“In my own small way, during the research preceding the production of my perfumes, I’ve been thinking about how I could propose them to my customers”. But Sandro de Vanna decided to take a different road, and for some aspects opposed to Coty’s: he wanted unique packaging, different from each other as singularly handmade.

This is a customization in response to a clear request of Sandro’s typical customer: being recognized as an individual in his styles and aesthetical preferences, beyond the standardization of the designer label perfumes sold in the contemporary shops.

 

Production of our perfume phials in Murano

Production of our perfume phials in Murano

Obviously, the creators are the master glass-makers of Murano and the bottles’ design is inspired by the city of Venice, his architecture and his art. The result is a real collection of unique pieces that gives value to the Ponte di Rialto brand of perfumes, loved by the “good noses” of customers!

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About The Author

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Sandro De Vanna

Sandro de Vanna è il titolare di una profumeria tipicamente veneziana, fondata più di ottanta anni fa: la Profumeria Franco di Venezia.

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