Breathe a scent to remember a dream

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Living and working in Venice is a privilege.  Life and job, here, are out of common, and millions of tourists who come every year rarely understand this. On the contrary, venetian businessmen are aware of working for the prosperity of the city, in centuries-old traditions of trade and handicraft.

For this reason, promoting and developing a work like Franco’s Perfumery becomes a challenge and a duty: he’s been combining essences and creating precious perfumes for more than eighty years, so the challenge is to continue a thousand –year old tradition. “The concept of perfume was born in Venice in 1075, thanks to the Byzantine princess Theodora, so at that time our city was the capital of perfumery art” Sandro de Vanna explains.


There were famous spezierie (old drugstores) where cosmetics and miracle drugs were created, such as the famous Theriaca, produced near Rialto’s bridge in a spezieria called To the golden head. “Even if we are culturally near this tradition, we’re producing another ‘drugs’, like our perfumes, because we want our customers to live a dream and to feel refined and elegant” Sandro says, anyway proud to belong to a very old tradition.

So, Franco’s perfumery couldn’t have been found in a different place from Rialto’s bridge, where Venice was born, and a brand of refined perfumes is dedicated to this magic and fascinating place.

La nostra Profumeria Franco

Our  Profumeria Franco, Rialto Bridge

“I wanted to call Ponte di Rialto my brand of perfumes as a tribute to this unique location, the most beautiful commercial area in the world and a place where mystery, fascination and seduction of Venice are unique and precious.

This is the reason why Remembering Venice, the claim of Ponte di Rialto, has a deep meaning: thanks to this brand of perfumes you can live and remember not only an atmosphere, but also a piece of all the magic and the charming mystery of this dream city.

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About The Author


Sandro De Vanna

Sandro de Vanna è il titolare di una profumeria tipicamente veneziana, fondata più di ottanta anni fa: la Profumeria Franco di Venezia.

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